Future of Work

Boathouse's in-house specialist discussed strategies to optimize in-house teams and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Patrick Holly, executive creative director at Upwork, shared his in-house team’s approach to working with external agencies, identifying three types of projects that most benefit from the arrangement.

The last year was a whirlwind for marketers and 2023 is expected to be no different. In addition to a potential recession — and consumers being more selective with their spending — brands will have to grapple with the ongoing chaos at Twitter following Elon Musk's $44 billion acquisition of the beleaguered social network and the political divide in the U.S. that shows few signs of letting up.

Milton Hwang provided an updated definition of the work of marketing operations professionals.

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.

ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.

To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.

In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.

We spoke with Sarah Madey, Director of Global Franchise Strategy & Management at NERF, and Evan Kaufman, Associate Creative Director at Movers+Shakers, about their innovative "Chief Tik Tok Officer" campaign.

The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.

Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.

There is no playbook for this pandemic. Everyone is adapting as they go — and it is undeniably challenging. That is why TriNet teamed with The Harris Poll to conduct a series of surveys to better understand the broad COVID-19 sentiment, beyond our own small and medium-size business (SMB) customers.

In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.

The structural necessities of facilitating hiring and orientation programs have become even more complicated during the pandemic, but new opportunities present themselves. For instance, with remote work, geography doesn’t have to determine hires, thus broadening the hiring landscape and making it more inclusive.

As full-time employees return to the office, they’re bringing with them new demands that go well beyond asking for a “hybrid” schedule; CMOs and marketing departments will need to adapt or risk increasing turnover. In fact, people are leaving their jobs in growing numbers, with the quit rate at an all-time high.

ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.