Future of Work
The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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Practice of Innovation Report
Marketing Futures February 25, 2022The ANA Marketing Futures “Practice of Innovation” Report is a guidebook for disruptors. Exclusive interviews with some of the brightest minds in our industry demystify innovation and provide concrete steps for marketers to embed the practice within their brands.
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Diversity in Marketing Research and Consumer Insights
Ask the Expert Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Building a Culture of Innovation
Forward November 30, 2021Successful leaders understand that a culture of innovation is built on strong teams. Here, corporate leaders from Pfizer, Blue Shield California, Johnson Controls, BECU, and Webex provide insight into what it takes to build those teams and inspire real change.
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What a Hot Job Market Means for Brand Teams
ANA Magazine November 19, 2021To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.
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Cultural Humility and Inclusive Leadership: An Ethical Imperative
Event Recaps November 16, 2021Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.
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Recruiting Marketing Talent for a Post-Digital Age
Champions of Growth November 2, 2021In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.
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Chief Tik Tok Officer, with Nerf and Movers+Shakers
Marketing Futures Podcast October 28, 2021We spoke with Sarah Madey, Director of Global Franchise Strategy & Management at NERF, and Evan Kaufman, Associate Creative Director at Movers+Shakers, about their innovative "Chief Tik Tok Officer" campaign.
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What Does the Ascent of the Chief Purpose Officer Mean for CMOs?
ANA Magazine October 8, 2021The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.
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Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination
Knowledge Partners September 2, 2021Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.
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America's Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Employee Productivity and Wellbeing
Knowledge Partners August 25, 2021There is no playbook for this pandemic. Everyone is adapting as they go — and it is undeniably challenging. That is why TriNet teamed with The Harris Poll to conduct a series of surveys to better understand the broad COVID-19 sentiment, beyond our own small and medium-size business (SMB) customers.
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Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinars August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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Cultivating and Developing Diverse Talent
Insight Briefs July 31, 2021The structural necessities of facilitating hiring and orientation programs have become even more complicated during the pandemic, but new opportunities present themselves. For instance, with remote work, geography doesn’t have to determine hires, thus broadening the hiring landscape and making it more inclusive.
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As Offices Start to Reopen, Going Hybrid May Not Be Enough
ANA Magazine July 30, 2021As full-time employees return to the office, they’re bringing with them new demands that go well beyond asking for a “hybrid” schedule; CMOs and marketing departments will need to adapt or risk increasing turnover. In fact, people are leaving their jobs in growing numbers, with the quit rate at an all-time high.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Ford’s Journey in Automating their Agency Management Process
Webinars May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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The Rise of Corporate Cancel Culture: What Brands Can Do
Industry Insights May 6, 2021With the normalization and use of social media in the lives of people from all backgrounds, both consumers and companies are affected by the cancel culture. With social media giving a platform to all, people freely share their opinions; when it comes to how consumers feel about brands, they aren’t shy to share how they feel, good and bad.
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Diversity Inside the Organization
Ask the Expert Answers April 14, 2021ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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The Role of Company Culture
Industry Insights April 13, 2021In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinars March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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