Future of Programmatic

Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.

In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.

In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.

2021 saw a surge in interest in contextual advertising as brands and publishers scrambled to determine how they will target and measure audiences after the imminent death of the third-party cookie on Chrome.

Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.

Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.

UltraTech migrated an offline campaign online with an extensive virtual studio, mirroring a state-of-the-art demonstration that offered round-the-clock access to home builders to virtually walk around and get all possible information on home building.

GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.

The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.

TV has changed. To reach the masses today, messages must appear everywhere people watch video. This means advertisers must embrace both linear TV and streaming. Cross-platform, unified impression measurement is now essential.

The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.

Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.

Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.

With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.

The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.