Future of Programmatic
As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.
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The Rise of Programmatic Attention Metrics
Knowledge Partners August 3, 2022Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
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Maytag Commercial Laundry Relaunch
B2 Awards July 10, 2022Maytag repositioned and relaunched its product line for the commercial laundry industry with a full funnel campaign.
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The Outlook for Identity in the Advanced TV Ecosystem
Webinars June 29, 2022In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.
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The CMO’s Guide to Programmatic Transparency
Research Reports June 28, 2022The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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Five Tips for the First-Time Programmatic CTV Advertiser
Knowledge Partners April 11, 2022As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.
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Maximizing the Connected TV Opportunity
Conference Sessions April 6, 2022In this video, Colgate and The Trade Desk discussed how the brand consolidated its TV buying to reach key audiences on CTV and leveraged incremental reach reporting to understand the reach of its CTV campaigns.
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The Future of Video Advertising Is Contextual and Automatic
Industry Insights February 14, 20222021 saw a surge in interest in contextual advertising as brands and publishers scrambled to determine how they will target and measure audiences after the imminent death of the third-party cookie on Chrome.
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How Alfamart’s Programmatic DOOH Campaign Boosted Retail Sales
Smarties Awards December 28, 2021Alfamart leveraged GoScreen’s digital out-of-home displays to run engaging digital ads to reduce banner blindness and increase SKU sales.
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How Oral-B’s Hyper-Targeted the Launch of Its iO Electric Toothbrush
Smarties Awards December 28, 2021Oral-B created a layered, hyper-targeted, mobile-first campaign designed to drive awareness of its new electric toothbrush, leveraging Facebook and Instagram mobile ad placements.
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How UltraTech Mirrored the Success of On-Ground Activation to Online
Smarties Awards December 28, 2021UltraTech migrated an offline campaign online with an extensive virtual studio, mirroring a state-of-the-art demonstration that offered round-the-clock access to home builders to virtually walk around and get all possible information on home building.
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MOLOCO Dynamic Creative Optimization Helps GS SHOP
Smarties Awards December 28, 2021GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.
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Attention in the Programmatic Dimension…and Beyond
Conference Sessions December 8, 2021The media market will benefit from shared understanding of media quality. In this video, learn how leading advertisers like Mars and MediaCom are using attention metrics to bring the industry one step closer.
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Cross-Platform Measurement and the Key to Unlocking Buyer Journey Knowledge
Forward November 18, 2021TV has changed. To reach the masses today, messages must appear everywhere people watch video. This means advertisers must embrace both linear TV and streaming. Cross-platform, unified impression measurement is now essential.
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Preventing the Perils of Programmatic for Premium Video
Forward September 14, 2021The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.
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The Enterprise Marketer’s Guide to Customer Data Platforms
Knowledge Partners September 8, 2021CDP specialist Zeotap provides an accessible introduction to Customer Data Platforms.
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The Future of Data-Driven Marketing
Event Recaps August 18, 2021Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.
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Jumpstarting Brand and Demand
B2 Awards August 12, 2021Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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The ANA Programmatic RFP
Conference Sessions July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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