Direct-to-Consumer | Content Packages | Marketing Knowledge Center | ANA


According to LUMA Partners' recent research "D2C Brand LUMAscape," there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

  • Subscription Marketing: Trends & Best Practices

    ASK Answers   February 15, 2024  

    How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.

  • Innovations in Direct Marketing and The Future of Catalogs

    Event Recaps   November 30, 2022  

    John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.

  • 5 Ways to Earn Awesome Reviews and Referrals for Your D2C Brand

    Industry Insights   October 14, 2022  

    Customer reviews and referrals are one of the most effective elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.

  • How D2C Brands Can Leverage Influencers and Affiliate Marketing

    Industry Insights   August 1, 2022  

    As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

  • How to Create a Conversion-Boosting Referral Program for Your D2C Brand

    Industry Insights   August 1, 2022  

    As the D2C space rapidly expands, heating up the competition, many brands are leaning on the power of customer referrals to generate awareness and drive sales. Learn how your business can leverage the enthusiasm of your customers to grow a community of ambassadors who promote your growth by sharing about your D2C brand with their friends, family, colleagues, and social media networks.

  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

    Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

  • 4 E-commerce Advertising Trends to Watch

    Industry Insights   April 4, 2022  

    As the endemic consumer is rapidly changing, modern brands seek to leverage all of the tactics at their disposal to engage customers. One of the trends we’ve seen over the past two years is a drastic rise in e-commerce and social commerce utilization across retail and direct to consumer brands. As e-commerce continues to take over the marketplace, brand marketing teams will need to better understand the buyer journey in the modern consumer experience-centric era.

  • Using Digital Tools to Solve In-Store Challenges

    Event Recaps   December 10, 2021  

    Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.

  • Behind the Campaign: Wine and Cheez-It

    Marketing Futures   November 1, 2021  

    To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”

  • Electrify Your B2B Brand with Lessons from D2C

    Knowledge Partners   September 12, 2021  

    B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

  • How to Create Shoppable Moments Everywhere

    Event Recaps   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

  • The Subscription Economy in 2021

    ASK Answers   June 29, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

  • CPG Goes to DTC: Learning the New Brand/Performance Tango

    Event Recaps   April 20, 2021  

    Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.

  • TV's Watershed Moment, with TVSquared

    Marketing Futures Podcast   January 12, 2021  

    The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.

  • Direct-to-Consumer Report, 2020 Edition

    Research Reports   June 16, 2020  

    The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

  • Skip Direct to Consumer. Go Direct to Value.

    Webinar Rewinds   February 19, 2020  

    To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).

  • How Traditional CPG Companies Adopt a Challenger Brand Mindset

    Partner Content   February 4, 2020  

    With direct-to-consumer (DTC) brands nipping at their heels, traditional CPG companies are scrambling to implement marketing initiatives so they can be more like challenger brands.

  • Scaling a Startup and Disrupting the Lending Industry

    Event Recaps   January 30, 2020  

    Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.

  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

  • The Disruption of Direct-to-Consumer Brands

    Event Recaps   September 18, 2019  

    Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.


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