A Discussion with CVS CMO Norm de Greve | Beyond Profit Podcast | Podcasts | All MKC Content | ANA

A Discussion with CVS CMO Norm de Greve

In 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed as a powerful example of putting purpose ahead of profit. In the latest episode of Beyond Profit, CVS Health CMO Norm de Greve talks about the importance of taking a stand, how the company benefitted from banning tobacco, its latest ad campaign, and more.