In-Game Ads Energize 7-Eleven’s Slurpee Campaign | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

In-Game Ads Energize 7-Eleven’s Slurpee Campaign

7-Eleven’s mobile campaign used in-play and in-game advertising technology to amplify awareness of the new Slurpee Plus Guarana flavor and encourage consumers to visit 7-Eleven stores in Australia.