Prysmian Turns to the Justice League to Liven up a Boring Category | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Prysmian Turns to the Justice League to Liven up a Boring Category

To liven up a dull industry, Prysmian Group created a campaign that turned its products into Justice League-inspired superheroes dedicated to making its customer’s jobs easier.