ANA Virtual Half-Day Conference: Creativity, Presented by Xandr

Join us for this virtual event, presented by Xandr, to hear from leading client-side marketers, industry experts, and thought leaders as they share case studies, best practices, and lessons learned around creativity and innovation in marketing. Topics covered will include the convergence of linear and digital advertising, brand transformation and “breaking the mold” of traditional CPG tactics, unique integrations with gaming platforms such as Animal Crossing, and intelligent creative that leverages data and AI to drive engagement among key audiences.

when

Start: Thursday, July 8, 2021 at 11:00am

End: Thursday, July 8, 2021 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Thursday, July 8, 2021
11:00am
- 11:05am

OPENING REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA
11:05am
- 11:40am

INNOVATING TODAY, ENVISIONING TOMORROW: THE PATH TO CONVERGENCE

Marketers’ brand awareness strategies are changing. Traditionally reliant on linear TV, long the most efficient and cost-effective way to reach a mass audience, they are now accustomed to the precision of digital. To reach audiences in their entirety, brands need to use both linear and digital sources, however these buys cannot be done in silos. In this session, join Chris White, VP, Product Management at Xandr, Chris Luna, Sr. Global Media Manager at 3M, and Keith Gooberman, CEO of Programmatic Mechanics, as they discuss how marketers can most efficiently achieve brand goals using both formats today and in the future.  

Keith Gooberman
CEO & Co-Founder Programmatic Mechanics
Chris Luna
Senior Global Media Manager 3M Consumer Business Group
Christopher White
VP, Product Management Xandr
11:40am
- 12:15pm

SESSION 2: TBD

Jessica Vultaggio
VP, Head of Strategy & Development (MFC) The Kraft Heinz Company
Emily Garvey Elias
Group Strategy Director Johannes Leonardo
12:15pm
- 12:50pm

SESSION 3: TBD

Corbin Brown
VP, Strategy Director Giant Spoon
Travis Broyles
Associate Creative Director Giant Spoon
12:50pm
- 1:25pm

FUELING CAMPAIGN PERFORMANCE WITH INTELLIGENT CREATIVE

Historically, the only ways to optimize attention and campaign performance was through media levers (placement, targeting, price). However, we've always known getting the creative itself right is the most important lever when it comes to resonating with audiences and impacting campaign results. In fact, up to 70% of media ROI comes from creative, and, if brands get it right, consumers will engage regardless of other factors at play. As such, Intelligent Creative has emerged as this decade’s competitive advantage. There’s no question about it, brands that infuse data into their creative processes are the ones that will win. In this session, the Ad Council will discuss how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s Seize the Awkward campaign, focused on mental health awareness and youth suicide prevention.

Laurie Keith
VP of Media, Social & Emerging The Ad Council
Rebecca Ganswindt
Global Partnerships Dentsu
1:25pm
- 2:00pm

SESSION 5: TBD

2:00pm
- 2:05pm

CLOSING REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.