The Secret Benefit to Personalization | Industry Insights | All MKC Content | ANA

The Secret Benefit to Personalization

Businesses no longer just need to capture markets, they also have to capture moments - the exact points in time when a customer is searching for a product and is ready to buy. This means brands need to be right there when those crucial high-intent moments occur. Brands also need to be able to anticipate those moments using data and analytics—and then capture those essential moments by quickly connecting customers with whatever they want.