Why the Ad Industry’s KPIs Are Broken | Industry Insights | All MKC Content | ANA

Why the Ad Industry’s KPIs Are Broken

Digital advertising has moved performance to center stage, prompting marketers to consider how to best monitor and measure the effectiveness of their campaigns. Measurement has therefore become one of the most critical aspects of building a successful campaign. However, it has also remained a huge hurdle for the industry despite a wide array of advancements in digital advertising in recent years.