Instead of Spying on Customers, Talk to Them Instead | Industry Insights | All MKC Content | ANA

Instead of Spying on Customers, Talk to Them Instead

On the heels of policy changes from Apple and an increasingly hands-on approach from regulators, more consumers are taking back control over how their personal data is collected and utilized. Not only do consumers have more tools to restrict access to their digital footprint, but they’re also using those tools to shape the consumer experience and transform data-based marketing.