Inclusive Media Buying Delivers Brand Safety and Growth | Industry Insights | All MKC Content | ANA

Inclusive Media Buying Delivers Brand Safety and Growth

Advertisers with DEI goals have focused on diversity, but inclusivity matters at least as much. The Linguistic Society of America defines inclusivity as language that acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equal opportunities. That definition can be applied to all forms of content, including images, and videos.