Starbucks' Michelle Chin Discusses What Makes a Successful Brand Activation | Industry Insights | All MKC Content | ANA

Michelle Chin, Starbucks VP, Discusses What Makes a Successful Brand Activation

Michelle Chin, VP of Teavana category and integrated marketing at Starbucks Corporation, is participating in ANA’s 2024 ANA Award juries. Denise McDevitt, SVP of award programs at ANA, spoke with Chin to discuss what the judges will be looking for and what makes the difference between a good versus award worthy submission.