Advertising Expenditure Forecasts June 2014 | The Internationalist | Other Publications | All MKC Content | ANA

Advertising Expenditure Forecasts June 2014

ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014, reaching US$524 billion by year-end 2014. The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013.