Getting Stuff Done — Better, Faster, Smarter
In the high-stakes symphony of modern business, brand advertisers conduct a delicate balancing act, harmonizing tight budgets and high expectations with resource constraints. Agency relationships, pivotal for peak performance, demand meticulous nurturing and strategic appreciation. This article explores the art of partnership building, presenting a suite of strategies and best practices to transform agency interactions into valuable alliances. From astute scope of work negotiations to insightful evaluations and efficient management of production costs, these tools are instrumental for clients aiming to orchestrate success amidst the chaos, ensuring tasks are executed with precision and informed by data.
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Source
"Getting Stuff Done — Better, Faster, Smarter." Bruno Gralpois, Co-Founder and Principal at Agency Mania Solutions, 2/13/24.