Is the Grass Greener on the Other Side of the Fence?
Bruno Gralpois, the founder of Agency Mania Solutions, took note of some recent examples of advertisers switching agencies. By way of explanation, Gralpois identified four factors that can prompt a brand to reexamine its relationship with an agency.
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Source
"Is the Grass Greener on the Other Side of the Fence?" Bruno Gralpois, Founder of Agency Mania Solutions, May 2018.
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