Cabin Check: An Analysis of U.S. Consumer Perception Toward the Airlines Sector
Air travel has evolved from simply being a mode of transportation. Today's airlines are now considered retailers; booking a flight is akin to signing up for an experience complete with shopping and entertainment. YouGov's latest data reveals that 48 percent of Americans say they will book a flight at some time in the next year, signifying the market of potential customers.
As the sector continues to grow, targeting new consumers and retaining previous passengers comes down to more than analyzing existing travel habits. Airline brands must drive their decision-making on the basis of granular segmentation — ranging from demographics to world view to favored brands outside the sector — to get a holistic picture of potential and current customers.
Just within the last year, 27 percent of Americans report that they flew for leisure. Another 11 percent say they used air travel to conduct business. Airlines that position themselves to better understand the specific needs of these two different segments have the best chance of resonating with the groups.
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Source
"Cabin Check: An Analysis of U.S. Consumer Perception Toward the Airlines Sector." YouGov, 2018.