Community Powered Marketing Takes on New Currency

Sue Frech, founder and CEO of Vesta

In a post-digital age, community powered marketing, or brands building closer relationships with their most valued customers, may be taking on added currency. As third-party cookies decline and brand loyalty gets more and more tenuous community powered marketing can generate the kind of first-party data and zero-party data increasingly vital for brands jockeying for share. Sue Frech, founder and CEO of Vesta, a software firm specializing in community powered marketing, joins host Matthew Schwartz to talk about the trendlines.

The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit


"Community Powered Marketing Takes on New Currency." Champions of Growth Podcast, 2/13/23.

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