How Marketers Can Effectively Connect with Gen Z
Executive Summary
The marketing industry's obsession with gen Z has reached a fever pitch, but there are still few satisfying answers when it comes to how brands can actually connect with the world's youngest adult generation. However, combing through mounds of research, Champions of Growth host Matthew Schwartz has uncovered a few tried and true ways to connect with gen Z effectively, as well as some things brands absolutely do not want to do when trying to win the business of the first digitally native generation.
Source
"How Marketers Can Effectively Connect with Gen Z." Champions of Growth Podcast, 6/27/23.
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