The Purpose of Having a Personal Purpose
Executive Summary
While having a brand purpose is an effective way to create deeper connections with your organization's employees, it may not be enough. That's because employees also want to live their personal purpose at work. And right now, only 15 percent of non-executives feel they're doing so. In his latest Beyond Profit POV, Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.
Source
"The Purpose of Having a Personal Purpose." Beyond Profit Podcast, 7/7/23.
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