Do Marketers Actually Care About DEI?
Executive Summary
Diversity, equity, and inclusion have been a hot topic of discussion in marketing since the murder of George Floyd and the ensuing racial protests. However, a recent report on diversity within the industry suggests that marketing is currently 20 years behind U.S. census data. Worse yet, DEI-focused positions have a much higher turnover rate than non-DEI roles. With almost all meaningful metrics suggesting marketing is lagging behind the rest of society and perhaps even moving backwards, it has become fair to ask, "Do marketers actually care about DEI at all?"
Source
"Do Marketers Actually Care About DEI?" Champions of Growth Podcast, 8/10/23.
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