How to Improve Marketing’s Value Within the Organization
Executive Summary
Though the scope of marketing has expanded considerably over the last ten years, CMOs and their teams still don't seem to be getting the respect they deserve in the C-suite. This episode explores this strange phenomenon and also offers a series of key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improve their standing in the eyes of other executives.
Source
"How to Improve Marketing's Value Within the Organization." Champions of Growth Podcast, 9/20/23.
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