How to Win Over Purpose-Driven Gen Z
Executive Summary
Whether you want to retain gen Z as employees or attract them as customers, your brand will be at a disadvantage if it doesn't have an authentic purpose that resonates. That's because gen Z is the most socially-conscious generation to date. The Beyond Profit podcast's Ken Beaulieu covers how your brand can be more purpose-led, both internally and externally, and drive to solve social issues alongside gen Z. In doing so, you'll gain a big competitive advantage.
Source
"How to Win Over Purpose-Driven Gen Z." Beyond Profit Podcast, 10/16/23.
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