What’s Behind the CEO-CMO Rift?
As of late, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But marketers need not fret — there is still time to salvage this relationship and turn it into a happily ever after. Champions of Growth host Matthew Schwartz shares some research-based tips for how it can be done.
Source
"What's Behind the CEO-CMO Rift?" Champions of Growth Podcast, 3/6/24.
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