Here’s What Everyone Gets Wrong About Brand Love

Executive Summary

Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why he feels this way in the clip above.

To listen to the full podcast, click here.


"Brand Love: The Heart of the Matter." Champions of Growth Podcast, 2/21/23.

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