Ways to Reach the Right Audience without Paying for the World
Executive Summary
In an addressable marketing universe of DSPs, Walled Gardens, mobile apps, ad networks, email marketers, OTT video, and direct buying relationships, how does a smart marketer make sure they are targeting the right audience? How can a brand execute truly omnichannel campaigns or know they are really reaching their target audiences and not just devices or browsers that look like their best prospects and customers? This webinar used real world examples to illustrate how you can move beyond only demographic or "interest" based targeting to develop custom audiences that can be bought across your marketing channels and where new innovations are occurring today.
Speaker:
Marc Vermut
Vice President, Market Strategy
Neustar
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