Marketing Through Uncertainty

April 9, 2020

Executive Summary

What do John Legend, Mo Willems and Chipotle have in common? What are brands doing to bring joy to consumers on the see-saw of anxiety and boredom? In this webinar, Ted Wright covered what marketers need to do to stay relevant and drive loyalty during a time of global uncertainty, including:

  • Thoughts on the mindset of the U.S. consumer and how you can help while sharing
  • Picking a content lane and why you should stay in it
  • How to create and maintain community during chaos
  • How to help your consumers in a way that they see as helping not selling

Ted Wright

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