Marketing Through Uncertainty
Executive Summary
What do John Legend, Mo Willems and Chipotle have in common? What are brands doing to bring joy to consumers on the see-saw of anxiety and boredom? In this webinar, Ted Wright covered what marketers need to do to stay relevant and drive loyalty during a time of global uncertainty, including:
- Thoughts on the mindset of the U.S. consumer and how you can help while sharing
- Picking a content lane and why you should stay in it
- How to create and maintain community during chaos
- How to help your consumers in a way that they see as helping not selling
Speaker:
Ted Wright
CEO
Fizz
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