2014 BAA Marketing Law Conference
The 36th Annual BAA Marketing Law Conference was held November 5- 7, 2014 in Chicago. With over 100 speakers, it's the nation's most important marketing and advertising law conference.
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The Rapidly Growing Minefield of Data Security and Data Breaches
Event Recaps November 6, 2014Legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.
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Addressing CFPB Concerns In Your Advertising Practices
Event Recaps November 5, 2014Legal experts from Wells Fargo, Citigroup Inc. and Loeb & Loeb LLP shared the latest developments around the CFPB and what advertisers must know to avoid legal troubles in the financial products and services category.
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Alcoholic Beverages Law
Event Recaps November 5, 2014This session provided marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.
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Basics of Advertising Law
Event Recaps November 5, 2014Kelley Drye & Warren LLP discussed the basics in advertising law, including claim substantiation, puffery, disclosures, and the process of challenging a competitor’s claim.
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California Law: How Different Is It?
Event Recaps November 5, 2014California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.
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Ethics: Key Considerations for Marketing Counsel
Event Recaps November 5, 2014This panel discussion, featuring representatives from Allstate and Harley-Davidson, explored ethical issues that attorneys working in marketing may encounter.
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Gamification: The Fantasy Sports, Videogame, Cybercafé, Virtual Currency Maze
Event Recaps November 5, 2014Legal experts from several gaming companies shared best practices for integrating gaming into a marketing campaign, and the legal implications thereof.
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Negotiating and Drafting the Agency Agreement
Event Recaps November 5, 2014The role of the advertising agency as a legal agent for the client is discussed in this presentation.
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Negotiating the Tricky Terrain of Implied Advertising Claims
Event Recaps November 5, 2014Challenging implied false advertising claims is a lengthy and time-consuming process that can be conducted via two different methods.
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New Developments in Cause Marketing
Event Recaps November 5, 2014The major types of cause marketing programs are discussed in this presentation.
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SAG-AFTRA Changes and Issues in the Digital/Social Universe
Event Recaps November 5, 2014The growth of digital media has made it necessary for the SAG-AFTRA collective bargaining agreement to be reviewed in order to potentially include new types of performances and talent.
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The Basics of Privacy Law and Data Protection
Event Recaps November 5, 2014Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.
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The Expanding Law of Customer Review
Event Recaps November 5, 2014Topics covered in this panel discussion, featuring representatives from TripAdvisor, Expedia, and Home Away, included aggregate customer reviews, syndicators of customer reviews, and the ethics of giving better placement to favorable reviews.
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Trademark Law and Advertising
Event Recaps November 5, 2014The use of trademarks in keyword advertising and comparative advertising can raise fair use concerns.
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