g B2 Awards | Marketing Knowledge Center | ANA

B2 Awards

  • Real Estate Agent Campaign

    B2 Awards   September 1, 2020  

    Seeking to create a robust and active channel partner community of real estate agents, Unison HomeBuyer enacted an integrated marketing campaign which used a cross-channel, behavior-based journey coordinated in funnel stages.

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  • Reinvigorating Cross-Sell with Email

    B2 Awards   September 1, 2020  

    To boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.

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  • Reputation.com 2019 Auto Reputation Report

    B2 Awards   September 1, 2020  

    Reputation.com’s 2019 Auto Reputation Report revealed reputation management as the key to excellent customer experience and revenue growth.

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  • SafeTug 360⁰ Experience

    B2 Awards   September 1, 2020  

    TM&I launched its software aid, SafeTug, with an experiential content piece, using an integrated paid, owned and earned media strategy and automated marketing to convert awareness into ROI.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • Save the Day Business Programs

    B2 Awards   September 1, 2020  

    SDG&E’s campaign encouraged business owners to become “energy heroes” by going to the website to pick a demand response program that fits their needs, saving energy, money, and the environment in the process.

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  • Simplify Your Brand Under One Platform

    B2 Awards   September 1, 2020  

    Broadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.

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  • Skills to Create a Masterpiece

    B2 Awards   September 1, 2020  

    Gallagher's "Skills to Create a Masterpiece" is a thought leadership-driven lead generation campaign, designed to educate health care C-suite leaders about an evolving style of leadership and to raise awareness of Gallagher's consulting practice so becomes top of mind when these leaders have a need in the future.

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  • Social Determinants of Health

    B2 Awards   September 1, 2020  

    PwC Health Industries launched an integrated, global, multi-channel marketing initiative to spur the health care industry toward addressing social determinants of health.

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  • Start with People: Going Beyond the Card

    B2 Awards   September 1, 2020  

    Mastercard overcame the brand’s single-minded association as “a credit card company” by leaning into its strength as an unexpected B2B voice.

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  • Stories of Ambition

    B2 Awards   September 1, 2020  

    To highlight JLL’s brand purpose and connect the brand with a new, younger audience, JLL supported and showcased the inspiring stories of aspiring climbers from around the Asia-Pacific region as they followed their ambitions to qualify for the Tokyo Olympics.

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  • Successfully Building a Brand Persona

    B2 Awards   September 1, 2020  

    Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.

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  • TD Ameritrade

    B2 Awards   September 1, 2020  

    During Major League Baseball Opening Week in 2019, TD Ameritrade partnered with Home Team Sports for on-air tune-in promotions and graphics on 27 team telecasts, airing on Regional Sports Networks (RSNs) across the U.S.

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  • The 7 Strengths of Stone: Test Series

    B2 Awards   September 1, 2020  

    ROCKWOOL drove brand awareness, brand affinity and customer engagement by launching a video series on social media platforms.

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  • The Caring Gene: Building Demand For Careers In Long-Term Care

    B2 Awards   September 1, 2020  

    Iroquois Healthcare Association undertook a campaign to attract caring individuals to the field of long-term care.

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  • The Company Making the Way We Work Better

    B2 Awards   September 1, 2020  

    Panasonic implemented an integrated cross-channel approach to position Toughbook, its line of rugged computers, as a partner that offered solutions.

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  • The Greatest Story Never Told

    B2 Awards   September 1, 2020  

    Honeywell activated its workforce to raise awareness of the various ways the company drives innovation.

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  • The Hidden Advantage eBook

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • The Importance of Diversity in Sports

    B2 Awards   September 1, 2020  

    Univision's upfront 2019 broke with tradition and showcased its diverse entertainment, sports and news programming, through an immersive experience that surprised and delighted 1,500 guests, the company allowed its consumers to experience first-hand the content and culture that has made Univision America's Hispanic super brand.

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  • The New Way Forward

    B2 Awards   September 1, 2020  

    Flexport introduced its Operating System for Global Trade – a strategic operating model for global freight forwarding that leverages tech, infrastructure, and expertise to bring newfound visibility and control.

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