B2 Awards
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AXIS Cyber Center of Excellence
B2 Awards May 29, 2019The insurer AXIS Capital explained how it reframed its role in mitigating the impact of a cyber-attack by focusing less on its role in helping to recoup lost revenue and more on its ability to help prevent the attack in the first place.
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Bringing Wireless Lighting Technology to Major League Baseball
B2 Awards May 29, 2019Audacy created an advanced wireless lighting control system to easily customize and operate lighting for a room, building, or an entire campus from a single phone or tablet.
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Building Powerful Organic Site Gravity with SEO
B2 Awards May 29, 2019InfinityQS promoted its SaaS with a raft of content marketing optimized for search.
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Canadian Cybersecurity 2018: An Anthology of CIO/CISO Enterprise-Level Perspectives
B2 Awards May 29, 2019Technology company Symantec published a book and created a community for its target audience of Chief Information Officers and Chief Information Security Officers.
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Caterpillar’s New Approach to Trade Shows
B2 Awards May 29, 2019At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.
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Cisco Uses Machine Learning to Create Customers for Life
B2 Awards May 29, 2019Cisco also transformed its entire culture to be data centric and digital first — dedicated to giving customers a fully connected customer experience with the goal of creating customers for life.
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Cognizant Brand Campaign
B2 Awards May 29, 2019As one of the world’s leading professional services companies, Cognizant specializes in transforming the business, operation, and technology models of large global enterprises.
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Content Cantina
B2 Awards May 29, 2019IBM built thought leadership inside and outside the walls of IBM for its content discipline and used the videos to have its practitioners embark on their journey to making the best content possible.
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Conversation Reset
B2 Awards May 29, 2019Smartsheet knew at an early stage that it was not enough to be account-centric. If the company were to execute a successful program for Smartsheet, it was going to have to rethink who they were talking to and how they were talking to them.
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Davos World Economic Forum
B2 Awards May 29, 2019Accenture made a splash at the World Economic Forum by broadcasting live from a content studio located in the main hotel lobby.
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Democratizing Account-Based Marketing
B2 Awards May 29, 2019SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.
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Dentsply Sirona Restorative: Portrait IPN Build Pride Campaign
B2 Awards May 29, 2019Dentsply Sirona created a campaign to convince dentists of the importance of the higher quality that its dentures delivered.
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EmblemHealth “We Believe Health Care” Campaign
B2 Awards May 29, 2019To convey a new brand message, EmblemHealth created a campaign that spoke both to consumer suppliers and EmblemHealth employees with an inclusive message: “Health care for all of us.”
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Engaging Partners to Engage Leads
B2 Awards May 29, 2019Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.
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Equipment Depot — Accelerating Growth
B2 Awards May 29, 2019Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.
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EyeFolio Sales App
B2 Awards May 29, 2019Essilor International, the world’s largest manufacturer of optical lenses, created an app to influence and align consumer messaging in optometrists’ offices.
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From Yellow Pages to Yell.com
B2 Awards May 29, 2019Yell earned recognition for its publication of Yellow Pages — the iconic printed directory of business listings. Upon ceasing publication, it successfully transitioned to Yell.com, which is now the U.K.’s No. 1 online business directory.
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Goldman Sachs Thought Leadership Strategy
B2 Awards May 29, 2019Goldman Sachs shared its strategy for creating and disseminating thought leadership.
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Google Advertising Portfolio Rebrand
B2 Awards May 29, 2019Google described its efforts to rename and restyle its internet advertising brands, the language of which had come to reflect outdated technology and techniques.
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