B2 Awards
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Get to the Points
B2 Awards September 1, 2020Nationwide saw a dramatic increase year-over-year for agents participating in the Get to the Points program.
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Hitachi's Stunning Experiential Event
B2 Awards September 1, 2020Hitachi’s challenge at Radiological Society of North America (RSNA) was to capture the attention of RSNA attendees, draw them into the exhibit, and entice them to interact with Hitachi’s products and team.
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How Big Trends Affect Business Insurance
B2 Awards September 1, 2020Traveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.
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How GE Appliances Leveraged AI
B2 Awards September 1, 2020Because GE Appliances wanted to measure how its marketing increases appointment calls, detect call center issues impacting conversion rates, and grows phone leads, GE Appliances and its agency DAC partnered with DialogTech for call tracking, call analytics, and AI-driven conversation intelligence.
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How Hiscox Helped Small Businesses
B2 Awards September 1, 2020Hiscox set out to celebrate and better understand an important, untold story of the entrepreneurial experience – people often taking their first step as an entrepreneur while still working at a full-time job.
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How Nationwide Helped Agents Grow Their Businesses
B2 Awards September 1, 2020Before making the pivotal move to a fully independent distribution model, Nationwide needed to make marketing changes to help independent agents grow their business. Adding agent summary pages on the locator allowed agents to attract organic traffic using the strength of the Nationwide brand.
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How Print Ads Helped This Campaign
B2 Awards September 1, 2020Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.
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How This Company Reintroduced Itself
B2 Awards September 1, 2020Covance’s Ingenuity4 campaign re-launched its drug development services offering. With a campaign microsite featuring dynamic personalization, the campaign used a smart integrated strategy, attracting prospects with a carefully planned display media strategy, and nurturing leads using marketing automation. After three months the campaign is projected to deliver a huge revenue.
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HPE's Visual Storytelling Journey
B2 Awards September 1, 2020Hewlett Packard Enterprise’s 2019 Grand Prix campaign used iconic F1 team visuals to tell its story across a suite of key media.
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Hydrogen - The Next Step in Energy Evolution
B2 Awards September 1, 2020Building on the need for a forward-thinking conversation in the energy industry around the use of hydrogen, Mitsubishi Heavy Industries (MHI) created a thought leadership-focused demand generation program aimed at generating awareness of MHI’s sustainability perspective and capabilities while driving qualified leads among sales identified targeted prospect companies.
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Intel AI-Generated Out-of-Home
B2 Awards September 1, 2020Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.
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Intel HOOBOX- What if a smile could move a wheelchair?
B2 Awards September 1, 2020Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.
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Internet for the Future
B2 Awards September 1, 2020The “Internet for the Future” launch marked a seminal moment in Cisco’s history and the future of the internet.
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Kearney Global Corporate Re-brand
B2 Awards September 1, 2020A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.
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Knock Their Socks Off
B2 Awards September 1, 2020Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.
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LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike
B2 Awards September 1, 2020LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.
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Macro Horizons: A Podcast on Global Trends in Fixed Income
B2 Awards September 1, 2020The Bank of Montreal’s (BMO) Fixed Income Currency Commodities (FICC) group created the podcast Macro Horizons to broaden its global reach, differentiate in the debt market, and position the group’s strategists as a leading source of compelling insight.
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Mail's Bright Journey
B2 Awards September 1, 2020USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.
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