B2 Awards

Bell at CES 2018
B2 Awards June 6, 2018
Bell Helicopter chose the 2018 Consumer Electronics Show to promote its capabilities beyond the aviation industry, to leaders in technology innovation.
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Boeing Data AnalytX
B2 Awards June 6, 2018
Boeing coordinated the work of stakeholders from across the organization to develop a brand identity for its newly consolidated analytics services.
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Born to Move — Aptiv at CES
B2 Awards June 6, 2018
Aptiv launched its brand at the Consumer Electronics Show in Las Vegas and partnered with Lyft to offer attendees free rides in autonomous vehicles, helping drive new business growth and solidify its thought leadership position.
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Bosch Professional: Connected Tools and 2017 Facebook Campaign
B2 Awards June 6, 2018
Bosch Professional sought to increase young tradespeople’s engagement with its brand through a vigorous Facebook campaign.
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Bull Case. Base Case. Bear Case. BMO's 2018 Market Outlook
B2 Awards June 6, 2018
BMO launched an email marketing campaign to engage clients through its leading market insights presented by Chief Investment Strategist, Brian Belski.
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Chasing Henry
B2 Awards June 6, 2018
Amazon Web Services let go of its volume-based sales approach and created a simple and highly personalized method for connecting with key individuals at a high-opportunity account.
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Clear the Air
B2 Awards June 6, 2018
Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact on the environment without negatively impacting the bottom line.
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CTO Straight Talk: Product Innovation Is Now in the Hands of Your Customers
B2 Awards June 6, 2018
Straight Talk, the multi-medium platform of magazines, website, webinars, events, and social communities that are “from and for C-Level technology executives,” launched and sponsored by HCL Technologies, is designed for the peer-to-peer exchange of experience-based professional insights among senior technology leaders. Its latest issue reflects the viewpoints of today’s tech leaders.
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Dell EMC: Driving Pipeline Revenue Through Social
B2 Awards June 6, 2018
Dell’s campaign, Driving Pipeline Revenue Through Social, captured the essence of tapping into a non-lead gen channel/partner to achieve awareness and recognition among brands, as well as drive revenue.
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Driving Deeper Customer Engagement with Purposeful Relevance
B2 Awards June 6, 2018
Samsung Business created personas using data and analytics which allowed the brand to deliver relevant content to customers at key touchpoints along the customer decision journey.
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DXC "Get it Done"
B2 Awards June 6, 2018
DXC Technology, the world’s leading independent, end-to-end IT services provider, was created as a result of a merger between CSC and HPE Enterprise Services.
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Echoes of Vietnam
B2 Awards June 6, 2018
Bank of America’s “Echoes of Vietnam” campaign created a platform for discussion around the PBS documentary The Vietnam War.
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EnShield Sales Enablement Toolkit
B2 Awards June 6, 2018
WestRock created a sales toolkit that gave B2B companies five reasons to use its EnShield packaging line.
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Equipment Depot Digital Transformation
B2 Awards June 6, 2018
Equipment Depot revamped its website and its approach to digital marketing to improve its customer experience and increase revenue.
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Equipment Depot PPC Campaign
B2 Awards June 6, 2018
In response to its lackluster conversion numbers, Equipment Depot audited its paid search strategy, revamped its landing page, localized its online ads, and revised its ad copy.
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Fahlgren Mortine B2B Peer Summit
B2 Awards June 6, 2018
Fahlgren Mortine positioned itself as a thought leader and grew its existing client relationships by creating the Business-to-Business Peer Summit, a collaborative non-sales forum on topics relevant to high-level marketers today.
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Fearless Girl
B2 Awards June 6, 2018
State Street Global Advisors’ Fearless Girl represents the power of women today and tomorrow.
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Feeding the Future
B2 Awards June 6, 2018
Nutrien helped farmers grow more food and make informed business decisions through the creation of its eKonomics program, which shared original content on the bottom line impact of fertilizer.
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For Every Turn: Cars.com at NADA 2017
B2 Awards June 6, 2018
To engage with business-to-business prospects, Cars.com launched an integrated campaign tied to the premier auto dealer industry conference.
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Freakish Performance
B2 Awards June 6, 2018
Viega’s creative “Freakish Performance” campaign effectively altered its target audiences’ foundation for decision-making about specifying and purchasing PEX products.
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