B2 Awards

T-Shirts of Experience
B2 Awards May 29, 2019
To reach new clients, this health care agency created a campaign featuring t-shirts with pithy and relatable sayings on them.
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Tariffs, Turmoil, and Tech
B2 Awards May 29, 2019
With the U.S.-China trade war a top-of-mind challenge for shippers, Flexport created a content-centric campaign focusing on the core issues that would impact freight planning the year ahead.
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TE Connectivity — The Science Behind Science Fiction
B2 Awards May 29, 2019
TE Connectivity partnered with the science fiction film Alita: Battle Angel to promote its industrial technology to engineers.
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The Human Greeting Card
B2 Awards May 29, 2019
Instead of sending a traditional holiday greeting card, gyro: paris sent a singing human greeting card to clients and business partners.
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The Risk Business
B2 Awards May 29, 2019
Thomson Reuters partnered with the Financial Times, a leader in corporate risk coverage, to help it achieve a stronger association between the Thomson Reuters brand and its risk management products.
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Uncovering the FastPay Network — Briefcase Campaign
B2 Awards May 29, 2019
To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.
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Up Close and Personal
B2 Awards May 29, 2019
Infosys wanted to win the attention of senior stakeholders across 20 global accounts and tell the Infosys digital transformation story.
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We Make — Autism at Work Brand System
B2 Awards May 29, 2019
In 2018, We Make — Autism at Work invited the world to witness its new work model for the autism population.
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We Work for Earth
B2 Awards May 29, 2019
Republic Services, a national waste management provider, set out to develop a strategy that would increase brand awareness, employee and customer engagement, connect external marketing with recruitment and diversity, and ultimately position it as the recycling and waste provider of choice.
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WineSociety
B2 Awards May 29, 2019
In the midst of WineSociety’s research, the company knew there was a tremendous opportunity within the market to create a brand that could reinvent the wine experience by connecting consumers with quality, curated wines, while building a community of friends that conveniently mingle in the comfort of your home.
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You Don't Know Jack
B2 Awards May 29, 2019
IBM strove to promote awareness of Watson Marketing with a video that broke the mold for traditional business-to-business marketing.
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2018 B2 Awards — HCL Technologies, Ltd. — Digital Marketing
B2 Awards June 6, 2018
Marketing automation software improved HCL’s ability to generate marketing-qualified leads.
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3M Attest Innovation in Sterilization Technology: Speed to Market Launch
B2 Awards June 6, 2018
3M developed an engaging campaign, “It’s Know Time,” to establish its position as an innovation leader in the sterilization industry and launch its new system, 3M’s Attest™ Rapid Readout BI System for VH2O2 Sterilization.
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A Safe Passage to Awareness
B2 Awards June 6, 2018
Trelleborg Marine Systems created a digital game and a targeted social media campaign to introduce its newest ship navigation system.
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Addressing the Audience
B2 Awards June 6, 2018
Increasing sales and marketing alignment, as well as creating highly relevant content helped SAP reposition itself as a resource for digital transformation partnership.
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ADP "HR for a New Day" Campaign
B2 Awards June 6, 2018
ADP used playful and engaging creative to communicate its human resource outsource offerings to small and mid-sized business clients.
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Alan the Feeling Machine
B2 Awards June 6, 2018
Stein IAS made a commitment to pursuing post-modern marketing and found success in rolling out an AI-powered digital assistant named Alan.
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Alight Solutions: Race to Thrive
B2 Awards June 6, 2018
Alight used an innovative approach to gamification to attract visitors to its conference booth.
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Annual Digital Marketing Program
B2 Awards June 6, 2018
InfinityQS supported a corporate rebranding initiative and the launch of a new product with a marketing strategy that focused on search and display.
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Authorize.Net Upsell Campaign
B2 Awards June 6, 2018
Authorize.Net reengaged its existing customer base with an upsell campaign and generated $500,000 in revenue.
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