Event Recaps
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Managing the Business of Bringing Work In-House at Bank of America
Event Recaps October 16, 2019Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.
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Operating an In-House Agency at The Home Depot
Event Recaps October 16, 2019The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.
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The CBD Marketing Minefield
Event Recaps October 16, 2019Cori Goldberg, a Partner at Reed Smith, presented an overview of current federal (FDA, USDA) and state regulations for CBD and CBD products and what that means for businesses.
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ANA Trust Summit Town Hall
Event Recaps October 15, 2019A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.
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Building Trust and Transparency in Data
Event Recaps October 15, 2019Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.
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Disruption Is the True Framework for Innovation
Event Recaps October 15, 2019City of Hope, Topgolf, Club Pilates, Roku, Fullscreen, and pocket.watch shared insights on how to innovate and experiment.
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Fraud in The Digital Advertising Ecosystem
Event Recaps October 15, 2019A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.
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Issues That Contribute to the Breakdown of Trust
Event Recaps October 15, 2019Learn more about the Trust Consortium, a brief survey that was conducted asking ANA members how various issues contribute to the breakdown of trust in advertising ecosystem.
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The Pursuit of a Clean Supply of Media
Event Recaps October 15, 2019A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.
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Trust in Production Management
Event Recaps October 15, 2019Industry experts shared their thoughts on how to promote trust between brands and agencies.
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Using Log Data to Achieve Transparency in Programmatic Media Buying
Event Recaps October 15, 2019A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.
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A+E Networks' TV Attribution Study Results
Event Recaps October 10, 2019A+E Networks has seen terrific momentum around our PRECISION & PERFORMANCE units since we announced outcome-based guarantees. To ensure that we can keep up with marketplace demands, we are thrilled to share recent insights from completed campaigns that we believe will help marketers grow their business.
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How One Brand Maximized ROI & Delivered C-Level Insights with Attribution
Event Recaps October 10, 2019During the 3-month tax season, TaxSlayer’s marketing team is tasked with delivering results in a short period of time. In this session, learn how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.
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New York Life Insurance Company Improving Marketing Results with A/B Testing
Event Recaps October 10, 2019A/B testing is a must for determining the highest-performing creative content and improving digital marketing campaign results. Join James Horner, Senior Engagement Marketing Manager at New York Life to learn effective strategies for A/B testing with different marketing tactics that you can take back to the office today.
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Brand Activation Legal Webinar: October 2019
Event Recaps October 8, 2019In this webinar, Elizabeth Jin of Coca-Cola, presented on the health and wellness topic of burnout.
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YouTube Advice from Purple
Event Recaps October 8, 2019The mattress-maker Purple offered tips to marketers for optimizing their use of video.
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Building a Brand: When Tech and Lifestyle Collide
Event Recaps October 5, 2019Eric Edge, SVP of marketing and communications at Postmates, shared how Postmates uses brand building as a way to differentiate itself.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps October 5, 2019Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Event Recaps October 5, 2019Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
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Reinventing the Marketing Playbook
Event Recaps October 5, 2019Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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