Event Recaps
-
How Acura “Influenced” Drivers to #LookUp
Event Recaps February 8, 2019Utilizing an influencer marketing strategy primarily on Instagram, Acura enabled their audience to create their own unique content and elevate the brand's "#LookUp" campaign.
view -
Turtle Wax and the Sphere of Influence
Event Recaps February 8, 2019Turtle Wax presented on how to authentically intersect with unique audiences to drive influence and sales.
view -
Agile Marketing in an In-House Environment
Event Recaps February 7, 2019In this session, Andrea Fryrear, President of Agile Sherpas and Audrea Laffely, Director of Integrated Production at John Hancock will share an overview of agile marketing, how it works at an in-house agency, best practices and a case study of it in practice. We will then open up the floor to discussion on the topic. Members can share their experiences and ask questions of each other to learn how best to implement agile marketing.
view -
Avoiding Pitfalls When Bringing Programmatic In-House
Event Recaps February 7, 2019Bringing advertising and marketing services in-house is the "all the rage" these days. But it's not right for every brand and not every capability is best suited for in-house. In this session, Charles Cantu will share best practices and what to look out for when you think you're ready to bring programmatic buying and management in-house.
view -
Branded Entertainment, or Just Entertainment? What’s the Difference?
Event Recaps February 7, 2019PepsiCo’s in-house agency shared some examples of its film-making successes.
view -
Five Tips for Building and Maintaining a Marketing Team
Event Recaps February 7, 2019Ryan Bonifacino shared recommendations for staffing and organizing marketing teams.
view -
Forget "Converting Consumers;" Try Satisfying People with Products and Marketing
Event Recaps February 7, 2019Hello shared advice for product development, brand positivity, and conversational marketing.
view -
IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric
Event Recaps February 7, 2019IBM identified three pillars of its approach to marketing.
view -
Modern Marketing and Its Demand for Holistic Skills
Event Recaps February 7, 2019Johnson & Johnson offered its observations on new approaches to marketing.
view -
The Future of Retail and Restaurant Marketing
Event Recaps February 7, 2019Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.
view -
How Bloomberg Uses an Internal Agency Model to Achieve Business Goals
Event Recaps February 6, 2019By creating its own internal agency, Bloomberg’s marketing division has been able to prove its value to the overall business.
view -
How Johnnie Walker Reignited Its Brand Through Purpose
Event Recaps February 6, 2019In recent years Johnnie Walker’s growth had slowed and wasn’t resonating with diverse audiences. To refresh the brand’s foundations, the company sharpened its insight by applying a new lens, “progress with purpose,” and developed the “Keep Walking America” platform in the U.S.
view -
How NASCAR Attracted Latinos to the Sport Through Authentic Storytelling
Event Recaps February 6, 2019NASCAR explained how to create authentic storytelling and leverage cultural cues to help your brand connect with Latinos.
view -
Myths in Marketing to Black Consumers
Event Recaps February 6, 2019Matthew Barnhill, founder of and research marketing consultant at ConsumerSense, debunked some of the common myths in targeting black consumers.
view -
Our Music, Our Culture: Black Music's Influence on Popular Culture
Event Recaps February 6, 2019Pandora, in partnership with Burrell Communications, shared a sneak peek into its new research on the trendsetting Black consumer with marketing implications beyond music that will help advertisers win over this audience.
view -
Rethinking Culture in Multicultural Marketing
Event Recaps February 6, 2019Amanda Sabreah, founder of and CEO at Partnr, shared insights into how to be inclusive in marketing and why more companies need to research and interview different demographics to build authenticity.
view -
Taking Better Approaches to Agency Management and Reviews
Event Recaps February 6, 2019In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.
view -
Verizon’s Migration to an Agency Holding Company
Event Recaps February 6, 2019By switching to an agency holding company model, Verizon positioned its brand and business for the future.
view -
10 Marketing Risk Questions Every Company Needs to Ask
Event Recaps February 5, 2019The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company's investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.
view -
Building Honda’s Shopping Bot
Event Recaps February 5, 2019Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.
view