Conference Session Videos
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Beyond the Basics of Mid-Level Fundraising
Conference Session Videos February 20, 2020In this video, Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Conference Session Videos February 20, 2020In this video, speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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Health Equity — Why It Matters
Conference Session Videos February 20, 2020In this video, Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Session Videos February 20, 2020In this video, experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.
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Tips for Merging and Purging
Conference Session Videos February 20, 2020In this video, a panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.
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What Do All These Indices Tell Us?
Conference Session Videos February 20, 2020In this video, Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Session Videos February 19, 2020New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. In this video, learn about several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.
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How to Navigate the Complexities of Fundraising
Conference Session Videos February 19, 2020In this video, learn why nonprofits can still thrive if they adopt a new mindset even while fundraising is more challenging than ever.
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Lock it Down! Get Sustainers Committed for the Long Haul
Conference Session Videos February 19, 2020Keeping sustainers engaged is critical to the revenue growth of nonprofit organizations. The ACLU and Diabetes Canada have a toolbox of techniques and best practices that other nonprofits can replicate to drive donations and inspire their donor base.
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2019 Influencer Marketing Conference — Opening Remarks
Conference Session Videos November 21, 2019Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.
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An Influencer Marketing Case Study from Sallie Mae
Conference Session Videos November 21, 2019In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.
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How Influencer Marketing Actually Works
Conference Session Videos November 21, 2019In this video, Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.
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How to Build a World-Class Influencer Marketing Program
Conference Session Videos November 21, 2019In this video, a business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.
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How Volvo Approaches Influencer Marketing
Conference Session Videos November 21, 2019In this video, Volvo shared the tactical components of its influencer marketing strategy.
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Innovation with Influencers
Conference Session Videos November 21, 2019In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Conference Session Videos November 20, 2019In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Conference Session Videos November 20, 2019In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Fraud and the Future of Influencer Marketing
Conference Session Videos November 20, 2019Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.
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Influencing Travel with Oneika Raymond
Conference Session Videos November 20, 2019In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Conference Session Videos November 20, 2019In this video, Kroll, a corporate investigations and risk consulting firm based in New York City, discussed real-world examples to show the range of influencer risks that brands face.
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