A Discussion with Reputation Institute CEO Kylie Wright-Ford
Having a recognized brand name doesn’t guarantee anything. Just one major slipup, one scandal can quickly tarnish the most profitable of brands. That’s because people want to do business with companies they trust and whose reputations are strong. Yet, many CEOs admit they do not understand how to manage reputation or build trust with consumers and customers.
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Kylie Wright-Ford, CEO of the Reputation Institute, to discuss the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.