The 2023 CMO’S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation
Marketers play a critical role in the sustainable transformation of business. With a deep understanding of consumer insights and the ability to tell authentic and human stories, CMOs and marketing leaders provide a unique perspective in the C-Suite to drive collaborative innovation for the good of the planet, consumers and the bottom line.
Yet, many businesses have historically overlooked the unique role that marketing can play as a force multiplier for a company's sustainable innovation. Now, as leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. However, many marketing teams have struggled to get started or make the case to their leadership that centering ESG, sustainability or DEIB is an effective tool for business growth. Without examples of how businesses across industries, and of different sizes, have successfully executed this work, many organizations are hesitating to move forward with their own efforts.
This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.
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Source
"The 2023 CMO'S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation." ANA, 2023.