The ANA Global CMO Growth Council Generative AI Pulse Check
Generative AI has captured outsized attention from investors and enterprise leaders — so much so that IBM expects to see a 4X increase in Gen-AI investment between 2023 and 2025. With marketing poised to be one of the most active early adopters, CMOs are on the front lines of leveraging the technology and proving value for the entire enterprise. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.
This report provides initial observations from the Growth Council survey of 1,200 delegates.
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Source
"The ANA Global CMO Growth Council Generative AI Pulse Check." ANA Global CMO Growth Council, November 2023.