Sprite Zero Sugar’s Partnership with “Black Panther: Wakanda Forever” | Multicultural Excellence Awards | Case Studies | All MKC Content | ANA

Sprite Zero Sugar’s Partnership with “Black Panther: Wakanda Forever”

Sprite Zero Sugar sought to design an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever, targeting Black and Hispanic youth (between the ages of 16 to 24) with a passion for music, film, art, and entertainment.