AI Unveiled: Decoding Its Impacts on Advertising, Privacy, IP, and Ethical Challenges
Executive Summary
With the advent of "large language models" such as GPT-3 and its successors, AI appears to have taken a quantum leap forward and is poised to reshape many industries in short order. The marketing and advertising industry is no exception — platforms powered by this technology will likely transform the landscape of content creation, audience targeting, campaign optimization, and detection of consumer preferences. This panel outlines the key issues associated with the use of such platforms, including the interplay (and tensions) with existing intellectual property and privacy laws. Legal advisers, marketers, and suppliers will learn how to identify and navigate the risks and be provided with pragmatic solutions and contracting tips to help stay on top of developments in this space as it continues to evolve.
Speakers:
Melanie Howard
Deputy Chair, Advanced Media and Technology
Loeb & Loeb LLP
Jessica Lee
Chair, Privacy, Security and Data Innovations
Loeb & Loeb LLP
Ryan Martin
Associate
Loeb & Loeb LLP