How Allrecipes.com’s Algorithmic Pairings and Location-Based Services Increased Retail Conversion

June 13, 2019

Meredith’s Allrecipes.com leveraged its algorithmic pairing and location-based marketing to increase retail conversion rates. Through the analysis of consumer behavior and the development of a website that offered a seamless shopping experience, Allrecipes.com was able to convert casual observers of its recipes into engaged shoppers.