Coldwell Banker: Creating An Agency Mindset In-House | Event Recaps | All MKC Content | ANA

Coldwell Banker: Creating An Agency Mindset In-House

Coldwell Banker is in the early stages of moving from a regionalized marketing group to a centralized in-house agency. In this session, Mike Fischer, chief marketing officer at Coldwell Banker NRT, will share how they've embraced cultural change to try and create an agency mindset within a traditional organization.