From UGC to UGA: How Rust-Oleum Saved Money with User-Generated Ads
One of America's most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products range from spray paints and wood stains to industrial and garage floor coatings. In this session, Lindsay Scott, Insights and Media Manager at Rust-Oleum will share how Rust-Oleum saved 75% on creative production costs by using consumers to create content for their latest ad campaign.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.