"Why Did The Chicken Cross The Road?" – The Church's Chicken Digital Transformation Story

September 29, 2020

Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.