Capturing the Next Wave: Engage Younger Tax Filers with Video Advertising | Industry Insights | All MKC Content | ANA

Capturing the Next Wave: Engage Younger Tax Filers with Video Advertising

The tax landscape in the U.S. has evolved over recent years – technology and regulatory developments have converged, creating more opportunity than ever for taxpayers to feel empowered in filing independently. We have seen the integration of automation and artificial intelligence (AI) help create digital platforms that provide a convenient and efficient way for individuals to navigate the complex world of tax regulations.