Marketing Governance: Why Advertisers Should Implement to Avoid Scandals | Industry Insights | All MKC Content | ANA

Advertisers Need to Implement Campaign Setup Governance

In a world where digital advertising is increasingly complex and fraught with challenges, the role of robust campaign governance has never been more critical. Recent well-publicized research from Adalytics brought to light glaring issues in digital ad placements, including significant budget waste on Google video partners and the inadvertent placement of adult ads on children's channels. The latest in this series exposes grave brand safety violations, where advertisements of globally renowned brands have been spotted on fraudulent sites and adjacent to disturbing content.