Global Gaming and eSports

Beyond the pandemic, gaming's success in 2020 is an extension of its increasing significance as a force in worldwide entertainment: one with revenues that comfortably exceed those of the global film, TV, and digital music industries. YouGov's data shows that in all but two of the 24 international markets we surveyed, a majority of consumers are gamers in some form or another. In this white paper, YouGov combined syndicated Plan & Track data with custom research to examine this large and valuable consumer group across 24 global markets.

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"Global Gaming and eSports." YouGov, November 2020.

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