2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer | MediaPost | Featured | Knowledge Partners | All MKC Content | ANA

2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.