De lo Ordinario a lo Extraordinario (From Ordinary to Extraordinary) | ANA Insights | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

De lo Ordinario a lo Extraordinario (From Ordinary to Extraordinary)

In order to drive sales among Hispanic Millennials, Chrysler created a series of ads featuring actor Gael Garcia Bernal that positioned the C 200 as a standout mid-size sedan.