Total Audience: The Power of Age Inclusion | Webinar Rewinds | Event Video | All MKC Content | ANA

Total Audience: The Power of Age Inclusion

Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.