Gamification in B2B: Good Fun, Healthy Savings | BMA Buzz | B2B | ANA Magazine | All MKC Content | ANA

Gamification in B2B: Good Fun, Healthy Savings

Premier Healthcare Exchange, a provider of one-stop cost-management services for health-care companies, was committed to improving client knowledge of its products and services, while also engendering loyalty. So it created an entirely new platform that combines education and incentives.