Bringing Purpose to Life Through Storytelling
If marketing isn't about the stuff your business makes, but the stories it tells, then it's no wonder you need a good story to share your brand purpose. In fact, sharing stories of how your brand embodies its purpose and makes a difference in the world is a powerful elixir and can differentiate your brand from the competition. So how do you ensure your brand stories are welcomed and shared? With these tips from Beyond Profit host Ken Beaulieu, of course!
Source
"Bringing Purpose to Life Through Storytelling." ANA POV, 2/14/24.
You must be logged in to submit a comment.